Compliance in Security Doesn’t Make Headlines – But It Could with the Right StrategyWill Schenkel and Colin Reed
“Compliance in security isn’t sexy — it’s not the latest emerging threat being dashed across headlines…” Robert Herjavec rightly pointed out last week in a CNN Op-Ed sounding the alarm on cybersecurity regulations and encouraging American companies to prepare themselves. Indeed, the majority of headlines coming out of the May 25thimplementation of Europe’s General Data Protection Regulation (GDPR) policies highlighted details about companies’ unpreparedness and general panic rather than what companies were doing to meet the requirements.
As U.S. companies navigate this new regulatory environment in Europe, they face a multi-front war. The first is the European theater, as firms have to decide how to comply with GDPR and demonstrate that compliance. The second is the home front, as the U.S. pieces together its own data protection laws resulting from recent flashpoints in data security.
As difficult as complying with these regulations may be, equally difficult is effectively communicating those changes.
But you don’t need to take our word for this; all you need to do is look at the torrent of similar articles and social media posts mocking companies’ cookie-cutter efforts to communicate GDPR compliance.
And while “We’ve updated our privacy policies” was used to summarize just about all of these compliance efforts, none of these emails or announcements did justice to the uniqueness of each company’s compliance. As a result, companies’ efforts were mocked in the media, and large numbers of companies were criticized for their efforts or labeled as noncompliant. This could have all been avoided with a well-crafted communications strategy.
GDPR, and the prospect of any U.S. equivalent, garnered significant amounts of media attention in the weeks and months before GDPR went into effect, providing companies large amounts of opportunity to craft the media narrative. Yet, few companies proactively took advantage of this interest and were caught flat-footed as a result, scrambling to push their message on their terms.
As an alternative to this reactive strategy, Definers Public Affairs helps companies get their message to necessary audiences proactively, and then assists in fielding any eventual fallout. Definers employs battle-tested communications strategies from the world of political campaigns to dictate press messaging and social media chatter, while also using digital best practices to shape companies’ online presence to amplify that messaging further.
These strategies allow you and your company to craft the media narrative and ensure that your target audiences see your messaging, on your terms, with your framing – and that, is the Definers Difference.