Definers Continues to Grow, Adds New Staff
Today, Definers Public Affairs, the unique consultancy that applies campaign tactics to corporate challenges, announced the addition of Christian Hertenstein as a Vice President to its rapidly expanding team.
Hertenstein comes to Definers from Qorvis MSLGROUP, where he led media strategy in their Public Affairs and Geopolitical Solutions practice groups. He counseled a diverse client roster including the Royal Embassy of the Kingdom of Saudi Arabia, the Alzheimer’s Association, the Healthcare Transformation Task Force, the Association of Community Affiliated Plans and AMGA.
Before joining Qorvis MSLGROUP, Hertenstein managed issues campaigns for Americans for Prosperity, the nation’s largest economic issues nonprofit and the flagship organization within the Koch political network. In this role, he directed earned and paid media, as well as digital grassroots for eight of the organization’s state chapters on issues campaigns spanning healthcare, labor, tax, energy and the environment.
“Our clients need diversified talent to face an onslaught of political and communications challenges,” said Joe Pounder, President of Definers. “Christian’s experience will create value for our clients with Beltway and global issues.”
Definers Public Affairs is a unique consulting firm that translates proven political campaign communications techniques to the corporate, trade association and issue advocacy fields. Founded in 2015 by Matt Rhoades and Joe Pounder, Definers leverages unmatched experience and relationships with the top movers and shakers in government and media both inside and outside the Beltway to help you succeed.