Services We Provide

Definers Public Affairs is a unique consulting firm that translates proven political campaign communications techniques to the corporate, trade association, and issue advocacy fields.

Our approach to public affairs campaigns is unlike any other in the business. We will run your campaign from concept to completion, but what sets us apart from other firms is our focus on strategic communications, competitive intelligence, and rapid response. We distill and strategically deploy public information to build and influence media narratives, move public opinion, and provide powerful ammunition for your public relations and government affairs efforts. Nobody else can say the same.

Communications

Public Affairs Campaigns

Public Affairs Campaigns

With decades of experience at the top levels of American politics, Definers is uniquely positioned to design, execute, and manage your public affairs campaign. Our relationships with the nation’s most influential reporters run deep, forged through the fires of competitive campaigns. We will work with your team to develop, test, and refine your most compelling messages and work to validate your narrative through the media. The “Definers Difference” is found in our stem to stern approach – our comprehensive system includes competitive intelligence, rapid response, and earned media capabilities that provide you with the competitive edge to tell your story on your terms.

Communications Consulting & Media Relations

Communications Consulting & Media Relations

Definers’ in-house communications professionals will work with your team to develop a communications strategy to advance your client’s interests and needs. We are guided by the founding principal that facts matter, especially in this turbulent era of media distrust. Definers’ professionals work directly with reporters and editors both on and off the record, protecting our clients’ identity at all times. We are equally comfortable supplementing your own communications shop as behind the scenes counsel while serving as the agency of record on the front lines for traditional rollouts and announcements.

Media Training & Booking

Media Training & Booking

Whether you are a corporate executive refining your craft, a new spokesperson trying to learn the ropes, or a pundit aiming to increase your profile, Definers has drawn on decades of communications experience to boost our clients’ interview skills and connect them with relevant television and radio bookers and producers. We have multiple communicators who regularly appear before national television audiences and can provide the behind the scenes insight and advice to excel under the klieg lights.

Crisis Communications

Crisis Communications

When a crisis hits, every second counts. The decisions you make when stakes are high can have long-lasting and irreversible consequences for your organization. At Definers, we approach every crisis with the belief that a wrong step can have dire consequences. Our method starts by gathering the relevant facts, identifying strengths and weaknesses, and putting a plan together that allows you to drive your message and turn the page. While no two situations are identical, the tactics needed for success are consistent: discipline, speed, poise, and follow-through that allows you to own your own narrative and turn the page.

Media Monitoring

Media Monitoring

Definers operates a full-service media monitoring platform that covers a wide-range of outlets on a continuous basis, including: print and online news, social media, local and national television, and local and national radio. Our unique capabilities allow us to function in real time to identify and react immediately to opportunities arising out of the news cycle, and to flag potential challenges and crises before they take on a life of their own.

Research & Fact Finding

Competitive Intelligence

Competitive Intelligence

Definers provides clients with comprehensive competitive intelligence, including support on relevant issues, competitors, and agitators. Packaged in easily digestible, media-friendly formats, Definers searches the public record, including news reports, social media, and legal records, for high-impact information that can inform and influence media narratives or your public relations campaigns.

Vetting

Vetting

Definers’ vetting services can be used to identify potential liabilities for clients and their associates. As a supplement to traditional background checks, our vetting process includes review and analysis of news media, political activity and contributions, and social media platforms. This information enables clients to make quick decisions and get ahead of any possible issues.

Public Policy Issue Analysis

Public Policy Issue Analysis

In addition to in-depth analysis on a given public policy issue, Definers’ ongoing fact finding process allows us to stay on-top of ever-changing landscapes for clients. On any given issue, Definers takes a holistic approach, identifying supporters, opponents, stakeholders, and influencers, so clients receive a comprehensive view of the lay-of-the-land.

Digital

Advertising

Advertising

As part of the Definers process, we specialize in native advertising and strategic targeting, ranging from broad interest groups to narrow hand-picked target lists. We can work through your existing social media platforms or come up with creative solutions to get your message out in a more personalized manner. Whatever your advertising challenge, Definers is here to work with you to get the right message to the right people through the right channel.

Grassroots Advocacy

Grassroots Advocacy

A key component of effective digital strategy is engagement, which means always driving supporters to take action. We will help you use paid and/or organic methods to empower your supporters to share your message with their personal networks, contact their elected officials, or reach out to key influencers. With our help, key decision makers will hear your advocacy messages from all angles.

Design

Design

Our team of designers provide professional creative services, making it easier for your audience to understand your message. Whether you are launching a new initiative and want a brand identity that sets you apart, need a website that puts user experience first, or desire to translate a complex message into a more digestible format, our team can guide you on best practices and deliver the right creative elements to help you achieve your goals. From polished presentations to eye-catching infographics, we are your one stop shop for all things visual.

Email

Email

Email remains the single most effective way to reach individuals online, but it only works if it gets seen. We focus on the hard work of email deliverability and inbox placement, coupled with strong content and growth strategies that will turn your email list into an active community. We will help you get out of spam boxes and turn your email campaigns into something your readers look forward to opening.

Reporting & Analytics

Reporting & Analytics

All our work is driven and tracked by clear analytics and data. There is an overabundance of data points for digital marketers. That’s no longer the hard part. It takes experience to decide what actually matters. We’ll provide you with regular reports that cut through the clutter to show you what is working to drive the audience you care about to the messages or actions that matter most.

Social Media

Social Media

Though the social media landscape changes daily, the key to successful social marketing remains a combination of authenticity and consistency. Definers stays up-to-date on the latest trends and works to develop your social media voice, content marketing strategy, and audience engagement. Our strategies go beyond likes and shares to make sure you are engaging the people you care about with messages that resonate.